Supermodel, entrepreneur and body activist Ashley Graham has been championing for the fashion industry to become more inclusive of plus-size women for years. Her latest collaboration with popular bridal line Pronovias seeks to make what is said to the happiest day of a woman’s life even better.
Ashley Graham x Pronovias is a bridal line designed with all women in mind. A first-of-its-kind collaboration, Graham worked with Pronovias Chief Artistic Director Alessandra Rinaudo to create a varied collection of stunning bridal designs suited to all body types. The 16-piece capsule collection runs from size 0-34 and costs between $1,000 (R14 148) to $3,500 (R49 518) per dress. The dresses each include new, built-in shapewear and an integrated, supportive bra. The line will be available in early 2020 in Pronovias boutiques and partners across the globe.
Graham herself knows the difficulties of wedding dress shopping. “From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process,” she said in a press release. “When I shopped for my wedding dress 10 years ago, I had difficulty finding a style in my size that fit well and made me feel special.”
In an Instagram post, Graham explains she had to compromise on her dream dress because there was simply nothing in the specific shape she wanted that would fit her.
“I found a silhouette that I loved, but I had to accept major details I didn’t want because there was nothing in that shape that fit me. And it wasn’t even the right size! We ended up adding a panel to a size 10 dress off the rack so it would fit my 16 frame to make it work.”
“Finding a dream dress is something I would have loved to experience! Andddd I want all of you to be able to have! I’m so excited to be partnering with @pronovias to create a bridal line for everyone. The collection runs from size 0-34 and there is something for any type of bride! There are so many different dresses for anyone from the classic bride to the ultra-glam bride and options with SLEEVES, which I love. By far my favorite part is that every dress has shapewear and bras built-in. I can’t WAIT for you guys to see the collection when it’s out this March! You shouldn’t have to compromise who you are because of what’s on the rack 👏🏼👰🏻”
Here are some of the gowns from the collection:
Feature image: Instagram / Pronovias
