As the coronavirus pandemic worsens across the globe, more and more brands are jumping in to do their part. Many bridal brands are now offering their skills to make a positive difference in any way they can.
Sewing surgical masks
Many bridal designers have joined the fight against coronavirus by repurposing their workshops to produce non-surgical face masks that they will donate to hospitals in need. High-fashion designers like Naeem Khan, Louis Vuitton, Burberry, Prada, Chanel and Christian Siriano are just a few of the big names who have joined the call. Smaller bridal companies are also participating.
Bridal retailer Davids Bridal and popular craft store JOANN have paired up to produce non-surgical masks for hospital systems and senior living facilities across the USA. They plan to donate 50 000 masks every week.
“It’s such a privilege to support frontline medical personnel who are so selflessly fighting this pandemic. David’s Bridal is actively committed to protecting these heroic individuals and we are deeply grateful for the partnership with JOANN to make this happen,” said Jim Marcum, David’s Bridal CEO.
Honouring healthcare workers
To celebrate and honour all the hard work healthcare workers do, Pronovias is offering engaged healthcare workers the world over the chance to wear a Pronovias gown, free of charge. Any hospital-employed bride-to-be, from doctor to nurse to janitor, is eligible. This forms part of their Heroes Collection, which is dedicated to all the healthcare workers.
Lady Gaga’s favourite designer, Brandon Maxwell is working with milliner Gigi Burris, jewelry designer Eva Fehren, celebrity stylist Micaela Erlanger and shoe brand Margaux to donate complete wedding outfits to three brides whose weddings have been affected by the coronavirus.
“As a company who has been fortunate to play a small part in so many women’s special days, we realise the current crisis and the economic repercussions from it may have already deeply affected you,” Maxwell wrote on Instagram. “In times of darkness we must look to the light, and we believe an optimistic moment to look forward to is important.”
Feature image: Instagram / Louis Vuitton